SOUTH AFRICA: Smirnoff RTD gets iced in South Africa
By Arnold Kirkby | 15 October 2002
Guinness UDV, the Diageo subsidiary in South Africa is withdrawing Smirnoff Ice, the country's most successful ready-to-drink (RTD) and replacing it with a lemon-based Vodka alternative called Smirnoff Spin.
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Guinness UDV, the Diageo subsidiary in South Africa is withdrawing Smirnoff Ice, the country's most successful ready-to-drink (RTD) and replacing it with a lemon-based Vodka alternative called Smirnoff Spin.
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