UPDATE: UK: Smirnoff named "world's most powerful" spirits brand
By just-drinks.com editorial team | 8 May 2006
Diageo's Smirnoff vodka topped a poll of the world's most powerful wine and spirits brand because of its global distribution and its appeal to consumers of all ages, a leading brand consultant has said.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo's Smirnoff vodka topped a poll of the world's most powerful wine and spirits brand because of its global distribution and its appeal to consumers of all ages, a leading brand consultant has said.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
INDIA/RUSSIA: UB, Russian Standard sign deal
India's UB Group and Russian vodka producer Russian Standard have signed a deal that will see the companies distribute each other's products in their respective markets.
UK: Diageo seeks sparkling spirits patent
Diageo has applied to patent a method of making naturally sparkling spirits in the UK, the company has confirmed.
BERMUDA/NZ: Bacardi in formal 42 Below offer
Bacardi has formally tabled its takeover offer for New Zealand spirits group 42 Below. The privately-owned spirits giant announced its move for 42 Below last month when it set out its plans to buy the company for US$91m.












