GLOBAL: Smirnoff heads up 2007 'Power 100' chart - again
By just-drinks.com editorial team | 8 May 2007
Diageo's vodka brand Smirnoff has held the top spot in this year's 'Power 100' league of drinks brands. The 2007 chart of the most powerful drinks brands, compiled by brand valuation consultancy Intangible Business, saw little change in the top ten, with Pernod Ricard's Ballantine's and Chivas Regal brands swapping places.
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Diageo's vodka brand Smirnoff has held the top spot in this year's 'Power 100' league of drinks brands. The 2007 chart of the most powerful drinks brands, compiled by brand valuation consultancy Intangible Business, saw little change in the top ten, with Pernod Ricard's Ballantine's and Chivas Regal brands swapping places.
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