Diageo's vodka brand Smirnoff has held the top spot in this year's 'Power 100' league of drinks brands.

The 2007 chart of the most powerful drinks brands, compiled by brand valuation consultancy Intangible Business, saw little change in the top ten, with Pernod Ricard's Ballantine's and Chivas Regal brands swapping places.

The top five remained unchanged, with Stolichnaya at number five, behind Martini (four), Johnnie Walker (three) and Bacardi (two). Pernod's Scotch Ballantine's dropped two places to number 11, with Chivas Regal swapping with it at number nine.

Diageo was the biggest brand owner in the chart, ahead of Bacardi Martini and Pernod.

In the wine category, Gallo maintained the top spot, ahead of Constellation's Hardy's, while Casella's Australian wine brand Yellowtail came in as a new entry at number 43.

Among the key issues impacting the table, Intangible Business highlighted consolidation and integration within the industry. "Diageo and Pernod Ricard have secured the number one and two slots, but the battle for third position is still being played out between Beam Global and Bacardi Martini," the consultancy said. "With Vin & Sprit for sale, both Beam Global and Bacardi Martini could be looking at a transformational acquisition leaving the loser in a relatively vulnerable position."

Other potential targets this year include Remy Martin and Stolichnaya, Intangible Business noted.

Nearly 10,000 brands in the wine and spirits sectors were researched, with scoring being based on eight measures, including share of market, brand growth and brand awareness.