Small Town Brewerys Not Your Fathers Ginger Ale

Small Town Brewery's Not Your Father's Ginger Ale

Small Town Brewery's Not Your Father's Ginger Ale

Category - Alcoholic soft drinks, 5.9% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$10.99 per six-pack

Distribution - Pabst Brewing Co

Small Town Brewery has launched a new alcoholic soft drink it hopes will emulate the success of Not Your Father's Root Beer.

Not Your Father's Ginger Ale is a "gruit-inspired" botanical beer brewed similar to Small Town's root beer brand, which was rolled out nationally in the Spring. However, the product is brewed with ginger and has a taste profile described as "a light sweetened flavour with woody attributes".

Gruit is German for "herbs" and is a traditional way of bittering and flavouring beer using roots, spices, flowers, and berries.

"We're finding that consumers are looking for new and innovative brews within the craft beer category," said Etienne Houseknecht, marketing director at Small Town Brewery. "Gruit-inspired ales are Small Town's answer to this market need, and we are proud to be leading the creation of a new botanical craft beer segment."

According to Nielsen figures for November, Not Your Father's Root Beer is the top-selling craft SKU in the US.