CANADA: Sleeman sells Beck's rights to Oland
The Canadian beer company, Sleeman Breweries, has sold its agreement for the sales, marketing and distribution rights for Beck's in Canada to the Oland Specialty Beer Company. The sale stems from the acquisition of Beck's by Interbrew and will take effect from June 1. Sleeman is now looking for an international brand to replace Beck's in its portfolio. "We will now start pursuing additional premium import brands to replace Beck's," said chairman and CEO, John Sleeman. "As the third-largest brewer in Canada, we are uniquely positioned to provide marketing, distribution and production to foreign brewing partners, and pursuing these strategic partnerships will continue to be a key ingredient of our growth strategy."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Brown-Forman's march on premium whisk(e)y -Comment
- Are consumers getting tired of consuming?
- Where does AB InBev see the future of beer?
- SABMiller in Cent'l & E Europe - What is for sale?
- Interview - Harviestoun Brewery MD Toby Knowles
- Brown-Forman to buy BenRiach Distillery Co
- Bacardi rolls out new global Martini ad - video
- Brown-Forman appoints new GTR marketing head
- Guinness Nigeria sees YTD sales, profits tumble
- Bacardi recruits ex-News International exec
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends