CANADA: Sleeman sells Beck's rights to Oland
The Canadian beer company, Sleeman Breweries, has sold its agreement for the sales, marketing and distribution rights for Beck's in Canada to the Oland Specialty Beer Company. The sale stems from the acquisition of Beck's by Interbrew and will take effect from June 1. Sleeman is now looking for an international brand to replace Beck's in its portfolio. "We will now start pursuing additional premium import brands to replace Beck's," said chairman and CEO, John Sleeman. "As the third-largest brewer in Canada, we are uniquely positioned to provide marketing, distribution and production to foreign brewing partners, and pursuing these strategic partnerships will continue to be a key ingredient of our growth strategy."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- just The Preview - Diageo's FY preliminaries
- Diageo chief admits "tougher than expected" year
- Focus - Diageo's FY Performance by Region, Brand
- Molson Coors CEO exit - Mega-Merger on hold?
- Comment - Beer - What’s in a (Brand) Name?
- ASA bans Jägermeister TV ad
- Belvédère chairman to step down
- Diageo boosts exec committee
- Diageo silent over Shuijingfang writedown report
- Remy Cointreau names liqueurs & spirits CEO