US: Skyy Spirits updates corporate website

By just-drinks.com editorial team | 1 October 2008

Skyy Spirits has launched a new corporate website.

The US-based company, which is a subsidiary of Gruppo Campari, said yesterday (30 September) that skyyspirits.com will serve as a "a one-stop portal" for its portfolio, for spirits industry representatives, business partners, mixologists and press.

As well as providing information for each of Skyy's brands, the website also covers the background and history of the company, executive biogs, an archive of press releases and contact details for various departments in Skyy Spirits.

"It's important to us that Skyy Spirits is easily accessible to anyone who wants to find out a little bit more about our company and how we go to market in the US," said Skyy Spirits' chairman and CEO, Gerry Ruvo. "Our new virtual home puts a raft of corporate and brand information at the fingertips of those interested in forging a relationship with Skyy Spirits or any one of the 20 brands we represent in this market."

The website was designed by branding agency Lambesis of San Diego, California.

Beyond owning its namesake vodka brand, Skyy also manages Campari's portfolio in the US, and is the exclusive US distributor for brands including Cutty Sark and The Glenrothes Scotch whiskies.

Sectors: Spirits

Companies: Skyy, Campari, Cutty Sark