US: Skyy Spirits launches ‘disgruntled elf’ competition

By just-drinks.com editorial team | 11 November 2009

Skyy Spirits, the subsidiary of Gruppo Campari, has launched a cocktail campaign for the Christmas season.

The Disgruntled Elf launched on 1 November in conjunction with food chain Cheeseburger in Paradise and will run through to 31 December.

At Cheeseburger in Paradise locations across the US, consumers who order The Disgruntled Elf Margarita featuring Cabo Wabo Tequila and Midori Melon Liqueur will get the opportunity to win a trip to Jamaica.

Consumers can also win a trip by visiting www.cheeseburgerinparadise.com/DisgruntledElf and submit a picture of "their most disgruntled face" and a 100-word explanation on "how they found their cure from the winter-time blues", Skyy said.

The campaign will include social media outreach and in-restaurant promotional materials, including signs, posters, branded t-shirts and recipe cards.

Sectors: Spirits

Companies: Skyy, Gruppo Campari, Campari