US: Skyy embarks on mobile marketing tour

By just-drinks.com editorial team | 3 April 2008

Skyy Spirits is to embark on a mobile marketing tour from its hometown of San Francisco this week.

The campaign, for its Skyy Infusions brand, will include a 39-foot long custom Airstream that will embark on nationwide 15-city, two-month tour as part of the 360 degree marketing support for the launch of the brand.

The new line, available nationally this month, is made with Skyy Vodka and real fruit.

Skyy Infusions come in five flavours: citrus, cherry, passion fruit, raspberry and grape for a retail price of US$18.49 for 750ml.

The mobile marketing tour includes a custom designed environment with a rooftop lounge and interior sampling bar. The Airstream was designed and the tour is being managed by Skyy Vodka's promotions agency, Pierce.

Sectors: Spirits

Companies: Skyy