US: SKYY Blue RTD to make TV debut

By just-drinks.com editorial team | 21 March 2002

By Anne Brockhoff SKYY Blue will make its television debut Thursday as Miller Brewing Co. and Skyy Spirits launch their first advertising campaign for the flavoured malt beverage since they teamed up in January to develop it. The ads will appear during the NCAA basketball tournament, then continue on primetime and late-night network and cable television through the summer, Miller spokeswoman Molly Reilly said.

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By Anne Brockhoff SKYY Blue will make its television debut Thursday as Miller Brewing Co. and Skyy Spirits launch their first advertising campaign for the flavoured malt beverage since they teamed up in January to develop it. The ads will appear during the NCAA basketball tournament, then continue on primetime and late-night network and cable television through the summer, Miller spokeswoman Molly Reilly said.

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