UK/IRELAND: Skinny Water to launch in UK and Ireland

By just-drinks.com editorial team | 26 January 2010

Skinny to be available in UK and Ireland

Skinny Nutritional Corp. has made its Skinny Water available in the UK and Ireland.

The zero-calorie enhanced water brand has been made available through Simply Direct, a beverage distributor located outside of Dublin, Ireland, the firm said today (26 January).

“We are very excited to begin selling Skinny Water in Ireland and England. This is the beginning of the rollout of our trademark in the European Union. Skinny Water is a brand with universal appeal and we are getting requests from around the world for our product,” said Mark Capaldi, owner of Simply Direct.

Mobile advertisements for Skinny Water will be visible on the delivery vehicles as part of a marketing programme.

The Skinny Water lineup features six flavours; Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and Orange Cranberry Tangerine (Wake Up).

Skinny Nutritional Corp last month expanded distribution of its Skinny Water brand on the US West Coast with the appointment of five new distributors.