UK: Single malt Scotch on-trade sales slow after summer surge - figures
The latest WSTA report sees good news for liqueurs
UK on-trade sales of single malt Scotch whisky have slowed towards the end of this year, new figures have shown.
Sales growth in the category dropped to 18% in the 12 weeks to 5 October, according to CGA figures cited by the latest WSTA Market Report, released today (12 December). In the previous 12 weeks, single malt Scotch posted a 45% sales jump.
Off-trade growth has also slowed slightly, with the malt whisky category posting a 5% sales increase in the 12 months to 9 November, the WSTA said, citing Nielsen data. However, in the 12 weeks to the same date, the sales increase was 4%.
The on-trade slowdown in single malt Scotch saw overall spirits sales growth in the 12-week period slump from 5% to 0.5%, the WSTA said.
There was better news for liqueurs as demand for US flavoured whiskies helped drive category sales in the off-trade up 4% in both the 12-week and 12-month period.
On-trade liqueur sales were also strong, up 6% over the 12-week period and 16% over the 12-month period, the WSTA said.
In the 12-week period, wine from all regions saw on-trade sales decrease compared to the previous year. New Zealand wine was worst affected, down 25%, while Spanish wine sales dropped by 21%. On-trade wine sales also dropped across the board in the 12-month period.
To read the full WSTA Market Report, click here.
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