NEW ZEALAND: Simply Squeezed to invest US$3.2m over five years - report
By Andy Morton | 14 August 2012
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Simply Squeezed wants to use more home-grown oranges |
New Zealand juice firm Simply Squeezed will invest NZD4m (US$3.2m) over the next five years to double the number of home-grown oranges it uses, according to local reports.
The money will go towards expanded processing facilities at the firm's Hawke's Bay plant and sourcing more oranges in its home market, a report on voxy.co.nz said. The report cited Simply Squeezed CEO Adrian Barr as saying the investment will boost the company as well as New Zealand's orange farmers.
"Growing New Zealand oranges reduces our reliance on imports, and in our mind New Zealand oranges make better tasting juice, even when blended with imported ingredients," Barr was quoted as saying.
“By 2016 Simply Squeezed expects to grow fruit processing to more than 10,000 tonnes as the size of the New Zealand orange crop increases with new plantings that have started over the past several years.”
In 2009, Simply Squeezed was fined US$45,000 for giving consumers the impression that its products were predominately made from New Zealand Oranges. The company uses a blend of imported and local-grown fruit.
Suntory subsidiary Frucor Beverages bought Simply Squeezed in 2009.
Expert analysis
New Zealand: Food and Beverages Industry Guide
Datamonitor's New Zealand: Food and Beverages Industry Guide is an essential resource for top-level data and analysis covering the New Zealand Food and Beverages industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Beer, Bottled Water, Functional Drinks, Juices, Savory Snacks, Soft Drinks, Spirits and Wine
Sectors: Soft drinks
Companies: Suntory
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