US: Signature Wines adopts name change
Signature Wines has changed its name to Signature Wines & Beverages after extending its range of drinks.
The US wine provider said yesterday (1 May) that, since expanding beyond wine to include spring water and Champagne, it decided to officially change its name to Signature Wines & Beverages.
SW&B CEO Sarah Garcia said: "The success of our personalised label wine service has inspired us to expand our product line to include more options for beverage personalisation."
Labels are made with a synthetic material that the company claims to stand up to ice and water. Customers can choose from a selection of products, including three different sizes of bottled spring water, regular and mini format Champagne, and a selection of wines from wineries such as Kendall-Jackson, Clos du Bois, Blackridge Canyon, Domaine-M and Muricata.
Established in 1998, Signature Wines & Beverages provides personalised labelling service for its drinks products which are available to order online.
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