Jeff Popkin is Sidney Frank Importing Cos new CEO

Jeff Popkin is Sidney Frank Importing Co's new CEO

Sidney Frank Importing Co has appointed Jeffrey Popkin as its new CEO, following last week's departure of Lee Einsidler.

Popkin joins the US company, which was acquired by Mast Jägermeister earlier this year, after having spent almost four years with US coconut water company Vita Coco, nearly three of which were as president. His appointment comes a week after Sidney Frank confirmed that Lee Einsidler had left to head up Casamigos Spirits Co.

Einsidler was joined by a number of other executives in making the move to Casamigos.

"Jeffrey brings a very unique leadership skillset that matches with our plans for growing the Jagermeister brand in the US and Canada," said board member Michael Volke. "He knows how to take established brands and bring them to new levels of success."

Germany's Mast Jägermeister, which owns the Jägermeister liqueur brand, completed its purchase of Sidney Frank in August.