Product Launch - UK: SHS Group's Shloer Summer Fruit Punch
By just-drinks.com editorial team | 23 March 2011
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SHS Group's Shloer Summer Fruit Punch |
SHS Group's Shloer Summer Fruit Punch
Category - Soft drinks, CSD
Available - From end of March for a limited time
Location - UK, off-trade
Price - GBP2.29 (US$3.72) for a 75cl bottle
Distribution - SHS Group
Summer Fruit Punch will join Shloer's other six variants, which include; White Grape, Red Grape, Rosé, White Grape Raspberry & Cranberry, White Grape & Elderflower and White Grape & Apple.
The new variant will be supported by TV and press advertising through to the summer.
Sectors: Product launches, Soft drinks, Water
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There is currently 1 comment on this article
Obviously a non-alcoholic version of Pimm's, and as such should do pretty well. A neat marketing idea and surprising that no one has really come up with it before!
Brian George - Get Wine Wise said at 3:53 pm, March 25, 2011
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