Shloer will initially launch into family and food-oriented pub restaurants and gastro pubs

Shloer will initially launch into family and food-oriented pub restaurants and gastro pubs

SHS Group is to launch its Shloer soft drink into the UK on-trade for the first time.

The brand will be rolled out to pubs and bars in three variants, Red Grape, White and Rose, this summer, the soft drinks firm said today (10 June). Shloer will initially launch into family and food-oriented pub restaurants and gastro pubs.

No official launch date has been given, a spokesperson told just-drinks. The brand will be introduced into outlets as stockist listings are gained. The roll-out will be backed by a GBP16m (US$26m) marketing campaign to run throughout the summer, which will include online competitions.

Shloer will be offered in 75cl glass bottles with a suggested retail price of GBP3.95 each.