The India spirits producer Shaw Wallace & Company Ltd is set to invest Rs1 billion (US$21.8m) in brand building over the current financial year, according to local press reports.

Asia Pulse said that the company would spend the money on consolidating and strengthening the existing brands in the rum, whisky, and white spirits segment.

Along with building a market share of 25% in the dark rum category, joint president of Shaw Wallace Deepak Chaudhuri was also quoted saying Shaw Wallace was contemplating launching white rum.