UK: Sharp's Brewery reports 43% rise in volumes
Sharp's sales have been boosted by its flagship ale Doom Bar
Sharp's Brewery has reported a 43% rise in volume sales in 2011, helped by the performance of its flagship ale Doom Bar.
The Cornwall-based brewer, which was aquired by Molson Coors for GBP20m (US$32m) in February 2011, said yesterday (3 July) that volume sales across its beer range grew from 81,199 barrels in 2010 to 117,517 in 2011. The Doom Bar brand, which accounts for around 80% of Sharps's sales, saw a 22% growth in volumes over the same period.
Sharp's claims Doom Bar is now the UK's third largest cask beer in volume terms, being sold in 6,000 on-trade venues. Other brands include Sharp's Special, Cornish Coaster and Sharp's Own.
"Last year was a real success for us," said Emma Bebbington, Sharp's general manager. "The sales growth of our core brands such as Doom Bar means we are able to invest back into the brewery and expand and improve our brewing operations."
Employee numbers have risen by 18% since the Molson Coors buy-out, with 112 people now employed at the brewery, the company said.
Last year, Sharps's announced a GBP5m (US$7.8m) capital investment programme funded by Molson Coors, to "manage demand" and "sustain growth". The spend includes upgrading the water treatment plant, installing additional vessels and developing a new packaging area and cellar storage.
A company spokesperson told just-drinks this was "on schedule" and should be completed by next year.
As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovati...
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