The South African subsidiaries of Seagram, Diageo and Pernod Ricard are all waiting with bated breath to see how the sell-off of Seagram is going to impact on their operations. Seagram Africa has between 3.5%-4% of the domestic spirits market at the foot of Africa and the hard work which has been put in over the past six years will definitely benefit the local Diageo and Pernod Ricard subsidiaries.