SH Jones Wine has acquired Slurp.co.uk for an undisclosed fee, its second purchase of an online drinks retailer this year.

The acquisition, announced at the weekend, is a “marriage of old- and new-style forms of wine retailing”, SH Jones said. The family-owned firm acquired online seller Hawkshead Wines in January.

“Hawkshead Wines has an outstanding reputation for customer service and combining this with Slurp’s innovative and extensive range, we believe that SH Jones will become one of the country’s leading internet retailers,” SH Jones commercial director, and former Hawkshead owner, Greg Shaw said.

Slurp was founded in 2004 and has about 6,000 wines on its list, SH Jones said.

This month, Majestic Wine said online sales helped it to post a slight rise in full-year profits.