Japanese convenience store giant Seven & I Holdings has launched its first global own-label brand Californian wine named Yosemite Road.

Both red and white varieties, launched on Wednesday (4 November), will be sold under the Seven Premium store brand for JPY598 (US$6.65) in Seven's Japanese stores. In the company's US-based 7-Eleven convenience stores, the Californian Central Valley wine will retail at around US$4 per bottle.

Seven & I operates 15,000 stores in the US and Japan. The next launch of the wine will be in its Chinese outlets, the company said, where it has around 1,600 convenience stores and 12 supermarkets.

The firm expects Japanese and US sales to reach 3m bottles a year.

Sold in 750ml bottles, the wine comes in vintages using either Chardonnay or Cabernet Sauvignon grapes.

Yosemite Road winemakers are a subsidiary of Seven and I.