French winemakers may benefit from a relaxation on advertising laws in France if the French Senate rules in their favour today on whether to allow more flexibility on the marketing of wines with registered designation of origin or defined by geographical area.

The French newspaper Les Echoes reported today that if successful the ruling will allow the wine industry to carry out group advertising campaigns without the fear of prosecution.

The new campaigns would be able to mention production locations, any particular distinctions obtained and the designations of origin. They would also be able to refer to the sensory characteristics of the wines.