SOUTH AFRICA: Seagram wins Martell sales dispute

By Arnold Kirkby | 1 March 2001

Seagram has been awarded judgement, with costs, over disputed sales figures for Martell brandy, which was produced under licence, marketed and distributed by the former Stellenbosch Farmers' Winery (SFW). Martell has been part of the SFW portfolio in South Africa since the mid-1960s. The current deal is a five-year rolling contract with an automatic annual extension if the annual sales objectives are achieved. It also makes provision for Seagram to renegotiate the contract if the agreed sales figures fall below 80%.

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Seagram has been awarded judgement, with costs, over disputed sales figures for Martell brandy, which was produced under licence, marketed and distributed by the former Stellenbosch Farmers' Winery (SFW). Martell has been part of the SFW portfolio in South Africa since the mid-1960s. The current deal is a five-year rolling contract with an automatic annual extension if the annual sales objectives are achieved. It also makes provision for Seagram to renegotiate the contract if the agreed sales figures fall below 80%.

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