EU: Seagram re-brand Chivas Regal 18 before European rollout

By Sarah Diston | 6 December 2000

After launching Chivas Regal 18 in the US 3 years ago Seagram is re-branding its scotch whisky brand Chivas Regal 18 to appeal to younger drinkers. The 18-year-old whisky is also to be rolled out in a number of European markets including Greece, Spain, Switzerland and Austria.

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After launching Chivas Regal 18 in the US 3 years ago Seagram is re-branding its scotch whisky brand Chivas Regal 18 to appeal to younger drinkers. The 18-year-old whisky is also to be rolled out in a number of European markets including Greece, Spain, Switzerland and Austria.

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