Joseph E. Seagram & Sons, Inc., a U.S. subsidiary of The Seagram Company Ltd., announced today the appointment of Anita M. Larsen as Vice President, Corporate Communications, effective immediately.

Based in New York, she reports to Tod R. Hullin, Executive Vice President, Corporate Communications and Public Policy.

Ms. Larsen is primarily responsible for the Company's external communications activities, including media relations, corporate branding, corporate identity, corporate advertising, the corporate web site, executive communications and production of key publications. Ms. Larsen was previously Director of External Communications for Seagram.

Commenting on the appointment, Mr. Hullin said: "Since Anita joined us in January 1999, she has played a very important role in positioning and communicating the transformation of the Company. Her leadership, expertise and business skills have helped Seagram achieve its communications goals and will prove invaluable as the Company moves forward with the proposed business combination with Vivendi and Canal+. She is a great asset to our team."

Ms. Larsen joined Seagram from Texaco Inc., where she served for 15 years, most recently as Director of Communication Services. Prior to that position, she held a number of different positions in communications, public relations, media relations and government affairs. Before beginning her career at Texaco, she worked as a television and newspaper reporter in upstate New York.

Ms. Larsen has a B.A. in Communication Arts from the State University of New York at Plattsburgh.

Joseph E. Seagram & Sons, Inc. is a U.S. subsidiary of The Seagram Company Ltd. The Seagram Company Ltd., headquartered in Montreal, operates in four global business segments: Music, Filmed Entertainment, Recreation and Other, and Spirits and Wine. Universal Music Group, the world's largest recorded music company, produces, markets and distributes recorded music throughout the world in all major genres, and it is engaged in music publishing. The Company's Filmed Entertainment business produces and distributes motion picture, television and home video products worldwide; operates and has ownership in a number of international cable channels; and engages in the licensing of merchandising rights and film property rights. The Recreation and Other business operates theme parks and retail stores. It is also involved in the development of entertainment software. The Spirits and Wine business is engaged principally in the production and marketing of distilled spirits, wines, coolers, beers and mixers throughout more than 190 countries and territories.