Joseph E. Seagram & Sons, Inc., a U.S. subsidiary of The Seagram Company Ltd. (NYSE: VO), announced today that David Sweeney has joined the company's Public Policy and Government Relations office in Brussels, Belgium. Mr. Sweeney, who formerly served as the Motion Picture Association's Vice President and General Counsel, Europe, has a distinguished career working on public policy matters in the entertainment industry, having previously served as Senior Legal Advisor to the International Federation of the Phonographic Industry (IFPI).