COMMENT: Scottish Courage's short steps to new consumer

By Datamonitor | 21 March 2003

The new 200ml Foster's Shortie bottles, released in the UK, reflect growing efforts by lager companies to attract women to what are traditionally regarded as male orientated brands.

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The new 200ml Foster's Shortie bottles, released in the UK, reflect growing efforts by lager companies to attract women to what are traditionally regarded as male orientated brands.

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