CHINA: Scotch whisky gets trademark protection
China recognises Scotch whisky's GI status
Scotch whisky distillers have welcomed China's move to legally protect their products from copycats.
China has made good on its commitment to recognise Scotch whisky as a geographic indication (GI). The announcement, made today (8 November), follows a meeting in Beijing between the UK Government's business secretary, Vince Cable, and China's minister for quality, supervision, inspection and quarantine, Zhi Shuping.
The move ensures that Scotch whisky will enjoy the highest level of trademark protection in China, which is a promising market for distillers.
"Scotch Whisky’s recognition as a geographical indication is a major step forward, helping the industry to stop fake products in what is an exciting and growing market," said the CEO of the Scotch Whisky Association (SWA), Gavin Hewitt.
The SWA has worked for years with UK, Scottish and EU authorities to obtain international recognition for Scotch whisky as a unique product that can only be made according to certain rules in Scotland.
Scotch exports to China are thought to be worth around GBP80m (US$130m) per year, compared to GBP1.5m a decade ago, the SWA said. The SWA estimates that a significant amount of those exports pass through a third country in Asia before reaching China. Direct exports to China were GBP44m in 2009, making it the industry's 16th largest export market by value.
Global Scotch whisky exports rose by 17% in value in the first half of 2010, the SWA said last week.
Following on from his introduction to the woes of the PIGS markets, the first part of this month's management briefing sees Richard Woodard focus more sharply on Spain and Portugal....
In the final part of this month's management briefing, Richard Woodard rounds off his tour of the PIGS markets in Greece....
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- How soft drinks can win big with adult consumers
- Global director int'l brands, Heineken - Interview
- Non-Scotch Whisky Essentials, Part I
- The UK Referendum - just-drinks Live Blog
- SABMiller confirms price paid for Meantime
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Absolut rebound paints rosy picture for Pernod
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends