Scotch will be better protected under the new system

Scotch will be better protected under the new system

Scotch whisky will receive better legal protection in Myanmar under new rules, while efforts to crack down on fake supplies are being stepped up.

The Scotch Whisky Association said today (11 July) that the spirit will be granted special protection as a “collective trademark” in the South-East Asian country, also known as Burma. “This will allow us to protect Scotch whisky against products illegally being sold or passed off as Scotch,” said Alan Park, the SWA's legal adviser. 

He added: “Products suspected of misleading consumers and damaging the legitimate trade are already under investigation and may become the subject of legal action using the protection now given to Scotch whisky in Burma.”

Scotch Whisky exports to Myanmar last year leapt by 65% year-on-year to GBP2m (US$3.43m).

US companies - including the Coca-Cola Co and PepsiCobegan operating in Myanmar again last year after the lifting of sanctions against the country. Myanmar has taken steps towards democratic reform, after being ruled by a military junta since 1962.