GLOBAL: Scotch whisky discounting "unsustainable" - survey
By just-drinks.com editorial team | 22 April 2010
Almost a third of the Scotch whisky industry believes that the current discounting and promotional environment in Europe is unsustainable, according to a just-drinks survey.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Almost a third of the Scotch whisky industry believes that the current discounting and promotional environment in Europe is unsustainable, according to a just-drinks survey.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
EUR/S KOREA: Spirits body hails EU, South Korea trade deal
Sales of Scotch whisky and Cognac to South Korea are set to rise strongly after the country signed a trade deal with the European Union.
UK: Bacardi upbeat on Dewar's Scotch whisky prospects
Bacardi has reported strong consumer demand for its Dewar's Scotch whisky after completing the first phase of a ten-year, US$250m project to increase distilling and storage capacity.
UK: Diageo debuts GBP40m Scotch whisky distillery
Diageo is preparing to open the first major Scotch whisky distillery for 30 years to help the Johnnie Walker distiller cater for growing demand in emerging markets.
