GLOBAL: Scotch whisky discounting "unsustainable" - survey

By just-drinks.com editorial team | 22 April 2010

Almost a third of the Scotch whisky industry believes that the current discounting and promotional environment in Europe is unsustainable, according to a just-drinks survey.

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Almost a third of the Scotch whisky industry believes that the current discounting and promotional environment in Europe is unsustainable, according to a just-drinks survey.

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