MEXICO: Scotch Whisky Association to work with Tequila Regulatory Council
SWA officials are visiting Mexico this week
The Scotch Whisky Association (SWA) is set to sign a "cooperation agreement" with Mexico's Tequila Regulatory Council this week to help boost protection of both spirits globally and encourage "fair" competition.
Senior SWA representatives are visiting Mexico for four days to also promote the industry in the country. Scotch whisky is one of the fastest growing UK exports to Mexico, with shipments last year jumping by 20% to GBP110m (US$184m).
“The cooperation agreement with the Tequila Regulatory Council will help Scotch whisky and Tequila work together to improve market access for both spirits and protect their reputation for quality," said David Frost, the SWA's chief executive. The agreement also covers the promotion of responsible drinking.
Frost and the SWA's legal adviser, Alan Park, will also meet government officials in Mexico City to discuss issues relevant to the Scotch industry, the group said.
Last month, the SWA said European countries need to do more to counter the import of Indian whiskies that do not qualify as whisky under EU rules.
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