COMMENT: Scotch, not just for old men

By Datamonitor | 25 November 2003

The image of whisky varies around the world, and whisky distillers find that coming up with a single advertising message for disparate consumer groups is a difficult proposition. Fresh attempts by The Edrington Group and William Grant & Sons to appeal to multiple segments may help to revitalise the UK market.

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The image of whisky varies around the world, and whisky distillers find that coming up with a single advertising message for disparate consumer groups is a difficult proposition. Fresh attempts by The Edrington Group and William Grant & Sons to appeal to multiple segments may help to revitalise the UK market.

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