IRELAND: Scion unveils premium cream liqueur
An Irish company is set to launch what it describes as "the world's first super-premium cream liqueur".
Scion Spirits has unveiled Coole Swan, a liqueur consisting of Irish double cream and single malt Irish whiskey. The company, co-founded by the co-creator of Castle Brands and two former drinks brand consultants, plans to initially release the liqueur in Ireland and will roll it out to international markets over the coming months, including the US, UK and travel retail markets.
David Phelan, who co-founded Castle and is Scion's MD, said: "We recognised that there was a genuine gap in the super-premium category for a superior cream liqueur, and the idea for Coole Swan was born."
"David, Adrian and I were able to combine our expertise to produce a new, exciting and fresh brand that delivers in every way - the best ingredients, premium striking packaging, and most importantly, a delicious taste," Phelan said.
The liqueur is packaged in a frosted bottle with blue labelling, and will be backed by EUR1m worth of investment, with plans to spend a further EUR2m (US$2.6m) in the coming months.
To mark the arrival of Coole Swan, film director Mike Figgis will create a series of short films titled 'Coole Stories', which will celebrate the Irish art of storytelling, and feature people swapping stories. The first film in the series will appear on Coole Swan's myspace page at www.myspace.com/coole_swan.
The brand is being distributed in the Republic of Ireland by Richmond Marketing Group.
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