BRAZIL: Schincariol launches ready to drink juices - report

By just-drinks.com editorial team | 26 September 2007

Schincariol has plans to moving into the RTD juices market in its efforts to become a full beverages company, according to reports

The brewer, which is the second largest beer company in Brazil behind AmBev, was cited by Valor Economico yesterday (25 September) as saying that it intends to restructure and diversify its product range to encompass RTD juices.

The Brazilian company which recently acquired brewers Baden Baden, Devassa and Industria de Bebidaas Igarassu, already has a 6% share of the orange juice market in Brazil with its Skinka brand.

Following a brush with Brazilian authorities over charges of tax evasion by senior executives in 2005, Schincariol has since expanded and is reported to have borne fruit in early-2007, with share decline stemmed and combined sales of beer and soft drinks for 2006 rising by 18% to BRL3.7bn.

Sectors: Beer & cider, Soft drinks, Water

Companies: AmBev