Signature Brands Limited (SBL) said today that its company Pulp Juice has entered into an agreement with nudie Juice to amalgamate their interests.

Pulp Juice, which has Richard Branson's Virgin Group as a shareholder, and nudie have signed a heads of agreement to combine their juice interests.  Under the proposed arrangement the parties will join Pulp Juice with nudie creating the leading healthy premium juice company. 

The parties will then look to separately list the combined juice company within the next 12 months.

SBL chairman Ian Duffell said: "Both companies have been very successful in their marketplace and are poised for significant growth. This combination represents a unique opportunity."

Pulp juice bars are already operating in Australia and New Zealand and are soon expected to be operating in several Middle Eastern countries, South Africa and the UK. These overseas operations are operated through partnerships with Virgin and other major retailers.

Nudie founder Tim Pethick, along with two partners, has expanded the fledgling business rapidly. Just 18 months ago the company had 3 staff and distribution in 24 shops. Now it has 100 staff and supplies more than 4000 outlets nationally.

Pethick said: "nudie is well established in its distribution of bottled juices and is soon to launch other exciting products in Australia and overseas.  The combined strengths of widely distributed quality juice products and high profile juice bars will be a powerful combination globally."

Signature Brands Limited (SBL) said today that its company Pulp Juice has entered into an agreement with nudie Juice to amalgamate their interests.

Pulp Juice, which has Richard Branson's Virgin Group as a shareholder, and nudie have signed a heads of agreement to combine their juice interests.  Under the proposed arrangement the parties will join Pulp Juice with nudie creating the leading healthy premium juice company. 

The parties will then look to separately list the combined juice company within the next 12 months.

SBL chairman Ian Duffell said: "Both companies have been very successful in their marketplace and are poised for significant growth. This combination represents a unique opportunity."

Pulp juice bars are already operating in Australia and New Zealand and are soon expected to be operating in several Middle Eastern countries, South Africa and the UK. These overseas operations are operated through partnerships with Virgin and other major retailers.

Nudie founder Tim Pethick, along with two partners, has expanded the fledgling business rapidly. Just 18 months ago the company had 3 staff and distribution in 24 shops. Now it has 100 staff and supplies more than 4000 outlets nationally.

Pethick said: "nudie is well established in its distribution of bottled juices and is soon to launch other exciting products in Australia and overseas.  The combined strengths of widely distributed quality juice products and high profile juice bars will be a powerful combination globally."