SBL director Michael Inman has been confirmed as the new CEO of Signature Brands.

Inman joined the company from Virgin Group in the UK at the end of July, with an initial role as COO pending the anticipated retirement of Sean Neylon the founding CEO.

Sean remains a major shareholder and non-executive director of the company.

SBL chairman Ian Duffell said: "We are delighted Michael has accepted the CEO role, his extensive international retailing experience is proving invaluable in expanding Pulp Juice Bars as one of the leading juice bar global operators."

The changes become effective on 28 October 2004.