US distiller Sazerac has developed new packaging for its WL Weller 12-year-old Bourbon in an attempt to exude the brand's quality.

Sazerac enlisted packaging firm Saxco International for the project, which has resulted in a black, gold and cream coloured labelled flint long-necked bottle.

Buffalo Trace Bourbon brand manager Kris Comstock said: "We wanted to bring the packaging of the WL Weller brand to a level which was commensurate with the overall quality and value of this premium, softer and smoother-to-drink bourbon."