Click through to view the updated packaging for Platinum 7X from Sazerac

Click through to view the updated packaging for Platinum 7X from Sazerac

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Sazerac has updated the packaging of its Platinum 7X vodka brand in the US.

The New Orleans-based company confirmed late last week that it has revamped the offering to “reflect the super-premium experience of the spirits inside”. The re-package will be backed by trade advertising and at retail with branded shippers, case cards and sell sheets.

“With national sales growing by double digits, the Platinum 7X brand … easily rivals that of more expensive brands," claimed Tracey Clapp, brand manager for Platinum 7X with Sazerac.

The 40% abv vodka has a SRP of US$12.99 per 75cl bottle.