JAPAN: Sapporo to drop happoshu price further
Japanese beer company, Sapporo Breweries, announced today that it is to reduce the price of its two happoshu brands, Hokkaido Namashibori and Tarunamashitate, from Y135 ($1.13/€1.14) for a 350 ml can to Y125 ($1.04/€1.05) from August 21. The move marks a further intensification of the price war over happoshu, the low-malt beverage, being waged among Japan's major drinks groups, Asahi, Kirin, Suntory and Sapporo.
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