JAPAN: Sapporo set to raise wine prices - report

By just-drinks.com editorial team | 2 July 2008

Sapporo Breweries said that it will raise the prices of 33 wine products made in Japan by between 11 and 14%, according to local reports.

A report from Jiji Press today (2 July) said that the increase, set to take place on 1 October, is as a result of rising costs including grape juice imported from Argentina, packaging materials and rising transportation costs.

The increases will mean Ureshii Wine will rise to JPY450 (US$4.25) from JPY405 for a 720-millilitre bottle. The price of Clear Dry brand wine will go up to JPY420 from JPY367.

These will be the first price hikes since the company launched wine sales in 1977.

Sectors: Beer & cider, Wine

Companies: Sapporo