JAPAN: Sapporo sees first rise in market share for five years
Sapporo Breweries, the last of Japan's big four brewers to report its 2001 figures, said today it had posted a 0.7% rise in sales of beer and low-malt "happoshu". It also said that sales were forecast to extend to a 2% rise in 2002. Sapporo's figures mean it maintains its position as the country's third largest brewer with an estimated 15% share of the market. Although the company still trails leaders Kirin and Asahi, the results did constitute the first rise in market share for the company in five years.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- Scottish Independence and Scotch Whisky
- SABMiller spurned by Heineken: The start of the en
- Can the New World Learn a Lesson from the Old?
- Patron Spirits' Patron Citrónge Lime
- Heineken rejects SABMiller purchase proposal
- Wm Grant CMO to head Orangina Scweppes Int'l
- Diageo's Special Releases 2014
- LIVE BLOG: Industry responds to Scotland 'No' vote