JAPAN: Sapporo raises targets for fruit drink
Sapporo Breweries has raised its sales targets for its low-alcoholic fruit drink brand "Fruit Sparkling".
A report by the news agency Dow Jones today said the company had raised its expectations from 800,000 cases this year to 1.2m cases for the brand.
The move is part of the company's plan to diversify into the fruit-flavoured low-alcoholic sector as sales in the traditional beer market continue to falter.
Japanese beer maker Sapporo Breweries is eyeing an investment in the Indian market, according to local reports....
Sapporo Breweries has said it aims to almost triple operating profit within three years....
Falling sales of traditional beers and increased competition in the "third beer" category have seen Sapporo Holdings report a 22% fall in 2005 net profits....
Sapporo Holdings has lowered its full-year profit forecast....
Sapporo Breweries has reportedly become the first major Japanese beer maker to warn of flat domestic beer sales this year....
Sapporo Breweries is poised to buy Kikkoman Corp.'s spirits sales and production operations....
Sapporo Breweries has said that sales its of so-called "third category" beer would fall by 30% if the government goes ahead with plans to raise the tax rate on the product....
Sapporo Holdings has registered a massive drop in operating profit for the first nine months of this year....
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