Today at the InterBev 2000 Conference, SAP AG (FSE:SAP)(NYSE:SAP) announced a new IT solution for the beverage industry that provides greater efficiency throughout the entire beverage process chain, from order taking and delivery to settlement and invoicing. mySAP(TM) Consumer Products -- Beverage Solution is a comprehensive solution for the beverage industry that combines a leading enterprisewide backbone with full e-commerce functionality. SAP is the world's leading provider of e-business software solutions.