US: Sangria on-trade sales growth stays healthy - figures

By | 15 April 2013

Sales of sangria in the US on-trade continued to outpace the rest of the wine category in the first quarter of 2013, according to latest figures.

Tracking firm GuestMetrics said today (15 April) that sangria sales rose by 8% in the first three months of this year, while the wine category as a whole increased by 3%. Sangria gained 10 basis points in its share of the category in the same period.

However, the wine punch drink still accounts for just 2% of total on-trade wine sales in the US. Its outpacing of the wine category also slowed from 2012. Last year, on-trade sangria sales rose rose by 11%, while wine sales were up just 2%. 

Brian Barrett, GuestMetrics president flagged that the average price of a glass of sangria is US$8.44, which is “almost exactly the mid-point between the average price of a glass of wine and a cocktail”. 

The company tracks 50 different types of sangria sold in the US on-trade.

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Sectors: The on-trade, Wine

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US: Sangria on-trade sales growth stays healthy - figures

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