US: Sangria on-trade sales growth stays healthy - figures
Sales of sangria in the US on-trade continued to outpace the rest of the wine category in the first quarter of 2013, according to latest figures.
Tracking firm GuestMetrics said today (15 April) that sangria sales rose by 8% in the first three months of this year, while the wine category as a whole increased by 3%. Sangria gained 10 basis points in its share of the category in the same period.
However, the wine punch drink still accounts for just 2% of total on-trade wine sales in the US. Its outpacing of the wine category also slowed from 2012. Last year, on-trade sangria sales rose rose by 11%, while wine sales were up just 2%.
Brian Barrett, GuestMetrics president flagged that the average price of a glass of sangria is US$8.44, which is “almost exactly the mid-point between the average price of a glass of wine and a cocktail”.
The company tracks 50 different types of sangria sold in the US on-trade.
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Beckham, Diageo and the Allure of the VIP Pop-Up
- just The Preview - Brown-Forman Q3 & YTD
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo completes Don Julio, Bushmills swap deal
- Pinnacle Vodka, Skinnygirl roll out on ice
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Suntory whiskey seeks to "eclipse" Diageo, Pernod
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research