Product Launch - UK: Salvatore Calabrese's Liquore di Limone

By | 14 January 2013

Click through to view Salvatore Calabreses Liquore di Limone

Click through to view Salvatore Calabrese's Liquore di Limone

view 1 related image

Salvatore Calabrese's Liquore di Limone

Category - Spirits, liqueur, lemon, 30% abv

Available - Since late last year

Location - Initially in UK, ahead of global launch

Price - In UK, GBP30 (US$48) per 50cl bottle

Distribution - Emporia Brands

Liquore di Limone has been created by UK-based cocktail supremo Salvatore Calabrese.

The liqueur is available in the UK on- and off-trade, in Harrods, Hedonism Wines, specialist UK spirits retailers Gerry’s and Vintage House in London, and on-line through,, and through wholesalers including Amathus, Coe Vintners, Furniss Roe & Nichols, Speciality Spirits and Venus.

Salvatore’s Liquore di Limone will be released in Dubai next month, then in Milan and Moscow later this year.

Show the press release

The new liqueur, which Salvatore describes as ‘a labour of love’, is made from the finest mid-season Amalfi lemons picked from groves close to his family home and macerated in a fine Cognac to create the best lemon liqueur in the world.

Known as the “Queen of lemons” the Amalfi lemon variety has an intense aroma which has been appreciated in cuisine since before Roman times.

Salvatore’s Liquore di Limone has a unique zesty aroma and a superb taste which comes from only using natural ingredients. The lemons are picked at their optimum, in the first week of June, and then slowly macerated for five weeks in a fine Cognac, which Salvatore as an acknowledged expert has selected in preference to, for example, neutral grain spirit, and there are no artificial colours or flavourings. 

The result is sensational: a true lemon yellow colour; delicate, fresh lemon zest aromas pour out of the glass. On the palate it is alive with lemon flavours heightened by brisk acidity and a classy hit of fine spirit.  There is a terrific balance of sugar and acid, with a great, lively mouth tone.  The long-lasting finish is impressively clean and refreshing.

Salvatore’s Liquore di Limone can be served at room temperature, on the rocks or chilled straight from the fridge.

Salvatore says “Growing up in Italy where the Amalfi lemons grow, I always thought there was the possibility of producing an outstanding lemon liqueur as there is for oranges.  This became my labour of love – to show the world what a true Amalfi lemon liqueur in perfect harmony should taste like. I think with ‘Liquore di Limone’ I have finally succeeded.”

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Nichols

View next/previous articles

Currently reading -

Product Launch - UK: Salvatore Calabrese's Liquore di Limone

There are currently no comments on this article

Be the first to comment on this article

Related research

Carbonated Soft Drinks in the United Kingdom

Carbonated Soft Drinks in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading playe...

Related articles

UK: Coca-Cola Enterprises exec joins Nichols

Vimto maker Nichols has appointed a Coca-Cola Enterprises sales exec as its commercial director.

Product Launch - UK: Nichols' Vimto Extreme Energy and Extreme Sport

Nichols has added another potentially lucrative licensing deal to its portfolio with its entry into the energy drinks sector.

UK: Nichols carbonate withdrawal to hurt 2013 sales - chairman

Nichols has warned that its sales will drop this year, as it shifts focus from carbonates to stills.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page