Sales of beer in Venezuela are predicted to reach 1.75 billion litres in 2004, compared to 1.5 billion litres in 2003.

Venezuelans remain the biggest per capita consumers of beer in Latin
America, with an annual consumption of around 70 litres per capita, compared to 50 litres in Mexico and Brazil, the nearest rivals.

Although the estimated beer consumption for 2004 represents an improvement on 2003, when Venezuela's political and economic crisis worsened, it still remains below the 2 billion litres registered in 2001 and 2002.

Light beers have proved the success story of recent years, replacing traditional pilsners as Venezuela's most popular brands.