UK: Sainsbury’s launches new low-alcohol wine
Sainsbury's has added a new range of low-alcohol wines to its shelves.
The supermarket chain said yesterday (3 July) that it has introduced a chardonnay, sangiovese shiraz rose, pinot grigio and a chenin blanc. Sainsbury's said that the four new wines have been named Ten% due to the reduced alcohol-by-volume content.
The retailer said that the decision to introduce the line began due to customer demand for healthier wine low in both calories and alcohol.
Sainsbury's wine buyer Julian Dyer said: "Our research shows customers are put off low-alcohol wines due to their perceived poor quality and lack of taste. But with new winemaking and growing techniques, we are now able to produce fantastic wines from several countries with a lower alcohol level with no compromise."
The Ten% wine range will go on sale next month and retail at GBP4.99 (US$10) per bottle.
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