US: SABMiller's Pernoi Nastro Azzuro partners with America's Cup
Peroni Nastro Azzuro will be the 'official beer' of this year's America's Cup
SABMiller has secured 'official beer' status for its Peroni Nastro Azzuro brand at this year's America's Cup sailing competition.
The company confirmed yesterday (8 July) that Peroni will be available at a variety of bars at the America's Cup Park and America's Cup Village in San Francisco throughout the event, which began last week. Financial details behind the tie-up were not disclosed.
The 34th America's Cup is set to run until 21 September.
Last month, SABMiller launched a global campaign for Peroni, in time for its 50th anniversary.
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